When it comes to web marketing, the more traffic your website has the more sales or enquiries you are likely to get. So therefore you may do everything possible to get visitors to your website, but you do need to bear in mind if it costs anything to get that traffic and the return on […]
Author Archives: Mike
Make sure your website doesn’t get left behind
Although your website can be a great sales tool, it does need some TLC to ensure that it performs to its best ability and gives you the results you need. Having a website is the first step to improving your online marketing, but keeping it up to date is vitally important to ensure that it […]
Creating a logo that fits with your business
If you have recently started out in business or have not done much marketing in the past, you may not have a logo. A logo is often an image or text or combination of that tells people a bit about what your business is. You may have your company name is your logo or an […]
Designing a website that brings in enquiries
If you have a website which does not sell products or services online then you will probably be wanting people to contact you or make an enquiry. There are a number of times when an ecommerce website is not suitable such as a beauty salon where you may need to have a consultation before you […]
Building a website that is aimed at the older generation
Whenever you are designing a website, it is very important to keep in mind who your target audience is. This will help you create a website that is going to appeal to this group of people. For example, if you want to promote a hair and beauty salon then you will want the site to […]
Does your website make it easy for visitors to navigate round?
There are so many different types of websites, it is impossible to find one that would suit all sorts of businesses. You need to decide if you need a website where you can sell goods and products via a payment gateway system (also known as an ecommerce site) or if you want a site where […]
Improving your pay per click landing pages
If you are running pay per click campaigns such as Google Adwords or Facebook ads then you need to ensure that the page people are landing on is as good as it can be. There is no point in getting traffic through to your site but the visitor then leaving straight away as the information […]
Do you still have a stand alone mobile version of your website?
When smart phones first hit the scene and were becoming increasing popular for web browsing, many businesses realised that they needed to ensure that their website would work correctly on these sorts of devices. Often the simplest solution was to create a standalone version of the site which would only be showed to mobile users. […]