If you have a website which does not sell products or services online then you will probably be wanting people to contact you or make an enquiry. There are a number of times when an ecommerce website is not suitable such as a beauty salon where you may need to have a consultation before you can advise on what procedure they may need to have. IF this is the case then it is important to make it easy for them to contact you.
Firstly, decide what is the best method of contact. If you often cannot answer your phone then you may decide that messages, emails or even WhatsApp may be the best option for you. You need to promote this on your website and make it as easy as possible for people to contact you in this way. Some people prefer to send an email whereas others like to have a contact form online that they can complete. If you also use social media such as Facebook, then allowing people to message you through Facebook messenger is another great way to bring in enquiries.
You also need to add call to actions to the site, so at the bottom of a service description or product description you may add a call us now or enquire about this product button.