Website design has developed incredibly over the last few years and most websites have amazing graphics and page design elements aimed at attracting clients to read the content on the site and click through to sales but one thing that they all have in common is a colour scheme.
When you are deciding on the colour scheme for your website it is important to think about the main colour theme you are going to use, not forgetting the colour of action buttons and banners as recent research has shown that different colours can appeal to certain people and even affect their behaviour.
Some good examples of this can be seen in websites which advertise products for children. They usually have bright vibrant colour schemes which are used to convey a sense of fun and enthusiasm. However, this colour scheme would not be suitable for a website selling products to adults as too many colours on pages can make the website look unprofessional. Three main colours should be the maximum number used in general with black, white and grey neutral colours used alongside them.
Research into website colour schemes will show new designers’ common themes such as using blue to show professionalism for example for financial institutions and health advice sites as people often associate this colour with trust and dependability.