Whenever you are designing a website, it is very important to keep in mind who your target audience is. This will help you create a website that is going to appeal to this group of people. For example, if you want to promote a hair and beauty salon then you will want the site to look delicate and pretty to match the treatments you offer. If you are creating a site to sell children’s toys then you want it to be bright and bold.
When it comes to creating a site for the older generation, you may need to consider that many of them may not be used to using the internet and browsing online as much as others. It is important to keep the site simple and easy to navigate round. A recent survey of the over 65’s showed that they often leave a website that is too busy and has too many moving parts or lots of different navigations.
Keep the site crisp and clean and make it easy for them to navigate to the main areas of the site. Avoid using pop ups that may confuse some visitors and always ensure that there are easy ways for them to contact you if they would rather talk on the phone.