Although your website can be a great sales tool, it does need some TLC to ensure that it performs to its best ability and gives you the results you need. Having a website is the first step to improving your online marketing, but keeping it up to date is vitally important to ensure that it continues to be an asset to your business.
Often when you have a new site, it will work really well to start with and you may feel that you have everything on there that you need. After 12 months or so you may notice a drop in traffic to the site and that you are not coming up as high on the search engines for some of your search terms. This may be because Google and the other search engines like to see fresh content on your site. If they do not see fresh content then they may demote your website down the rankings.
Ideally you should be adding fresh content to your site every week or so and at least every month. This will show Google that you are active and that you are on the ball. They like to promote websites that have relevant and up to date information on them.