Marketing can be a bit of a mind field to many business owners. You may have a number of companies approach you stating that they can offer you the best service and that you are not taking advantage of marketing opportunities that could increase your business substantially. With all this information it is very easy […]
Author Archives: Mike
Branding when using online marketing
When it comes to marketing your business online or offline it is essential that you get your branding in order. Research has shown that constant branding influences a buyer’s decisions and gives the confidence in the service or product that you are offering. With online marketing there are many different avenues you can go down […]
Why is it so important to have a responsive website?
Websites can be the profile of your business. Often it is the first thing a customer may see and therefore can make a lasting impression. Research shows that many customers how many of been considering using a company or buying from them take their business elsewhere if they do not like the company’s website. When […]
Updating your website design
If you have a website and it has not been updated for many months or years, then you may consider a bit of an overhaul. Websites, like many things in the technology world, get stale with time and become out dated. A website is a portal to your business and often works as a kind […]
Mobile compatibility
So many of us now use our phones or smart devices to browse the internet and view websites. If you have a website then it is vital that you make sure that it works on all of these platforms to ensure you are reaching everyone possible. If your website is not mobile compatible then you […]
Checking competition and traffic
When you are looking to market any business online you need to start with a list of keywords and phrases that you want to get your site ranked for on the search engines such as Google and Yahoo. Deciding on these can be tricky as you cannot just pick a list off the top of […]
Revisiting your call to action’s
Every website has a purpose, usually that purpose is to generate enquiries or to generate sales directly from the site. For this reason, you should have call to actions on your website to guide your visitors through to carry out these tasks. For example, if you want people to contact you for a quote for […]
Analysing your traffic sources
When carrying out any sort of online marketing, it is vital to track the performance through some sort of analytics package that will tell you the sources of the traffic. If for example, you have recently started doing Pay per Click advertising then you not only want to know how many people clicked through to […]