Designing a website is much more than just making it look attractive. You need to make sure that your design includes everything that your customers will expect to see in a way that encourages them to interact. Psychology plays a bit part in a website design and it is similar to the psychology that in […]
Author Archives: Mike
Initial stages of web design
When it comes to designing a website you need to consider a few things. How easy will it be for your visitors to interact and navigate round, is it set up to allow it to be optimised and work well on the search engines and does it include all the functionality you require? Deciding on […]
The job of a web designer
Most web designers spend the majority of their time, designing website visuals for clients, but if you are a web designer and fancy a bit more variation then why not also expand your services in to print design work. Print design work can be a little bit more tedious than website designing and certainly less […]
Fresh content for your website
Having fresh content on your website is vital. The search engines like to see that you are offering your customers up to date information and that your website is not stale (not changing for months / years at a time). Not only do you need to add fresh content to your website but this content […]
Running a successful web design company
There are many web design companies out there, so to be able to compete and win clients you need to be offering a high level of service. When it comes to web design and programming, client testimonials are essential. Potential customers want to know that you have a portfolio of clients that are happy with […]
Is your website user friendly?
Many companies get a bit carried away with the functionality of their site. They want to ensure that the customer can carry out certain tasks such as using online calculators or creating bespoke quotations, but forget to establish how user friendly the site is. It can be a great idea to have additional functionality on […]
How to check and improve conversion rates – part 2
To find out the conversion rate of your website, you first need to find out how many visitors you have to your site in a set time period. This may require a bit of in depth research as some statistics packages give you different results so you will need to compare them and find to […]
Turing traffic in to conversions – part one
When marketing companies talk about websites, you may hear them say about traffic vs conversions. This basically means the number of visitors to your site versus the conversions (a conversion can be anything from an enquiry through to a sale online) and is vital in establishing how well your website is performing. If you find […]