Every website has a purpose, usually that purpose is to generate enquiries or to generate sales directly from the site. For this reason, you should have call to actions on your website to guide your visitors through to carry out these tasks. For example, if you want people to contact you for a quote for an extension on their home, then you may add a call to action on the home page saying “For a no obligation quotation, click here.”
Many websites have call to actions but not all of them work as they should and often they even put visitors off altogether. Research has shown that if a customer can’t find what they are looking for within the first 30 seconds of landing on a website then they are likely to leave. With this is mind it is vital to spend some time looking at all your CTA’s and establishing if they are attractive, are worded correctly and click through to the right page.