When it comes to marketing your business online or offline it is essential that you get your branding in order. Research has shown that constant branding influences a buyer’s decisions and gives the confidence in the service or product that you are offering. With online marketing there are many different avenues you can go down […]
Category Archives: advice
Checking competition and traffic
When you are looking to market any business online you need to start with a list of keywords and phrases that you want to get your site ranked for on the search engines such as Google and Yahoo. Deciding on these can be tricky as you cannot just pick a list off the top of […]
Analysing your traffic sources
When carrying out any sort of online marketing, it is vital to track the performance through some sort of analytics package that will tell you the sources of the traffic. If for example, you have recently started doing Pay per Click advertising then you not only want to know how many people clicked through to […]
Fresh content for your website
Having fresh content on your website is vital. The search engines like to see that you are offering your customers up to date information and that your website is not stale (not changing for months / years at a time). Not only do you need to add fresh content to your website but this content […]
How to check and improve conversion rates – part 2
To find out the conversion rate of your website, you first need to find out how many visitors you have to your site in a set time period. This may require a bit of in depth research as some statistics packages give you different results so you will need to compare them and find to […]
Impact of Product Design Consultancy to your Production
If you have experience in the design and production of new products, you will agree and support the fact that the design phase of any product is usually very challenging plus it is marred by unforeseen additional costs and occasional unavoidable time delays throughout the design phase. As a business person, you will also agree […]
Turing traffic in to conversions – part one
When marketing companies talk about websites, you may hear them say about traffic vs conversions. This basically means the number of visitors to your site versus the conversions (a conversion can be anything from an enquiry through to a sale online) and is vital in establishing how well your website is performing. If you find […]
Finding great deals on design printing
If you are looking to have business cards or leaflets printed or if you also need them designing, then you can save yourself money by shopping around. Ideally you want to use a company that have a great reputation and many printing companies will send out samples of their work for you to compare the […]