Category: advice
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How to find the right web marketing company for your business
Marketing can be a bit of a mind field to many business owners. You may have a number of companies approach you stating that they can offer you the best service and that you are not taking advantage of marketing opportunities that could increase your…
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Branding when using online marketing
When it comes to marketing your business online or offline it is essential that you get your branding in order. Research has shown that constant branding influences a buyer’s decisions and gives the confidence in the service or product that you are o…
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Checking competition and traffic
When you are looking to market any business online you need to start with a list of keywords and phrases that you want to get your site ranked for on the search engines such as Google and Yahoo. Deciding on these can be tricky as you cannot just pick…
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Analysing your traffic sources
When carrying out any sort of online marketing, it is vital to track the performance through some sort of analytics package that will tell you the sources of the traffic. If for example, you have recently started doing Pay per Click advertising then…
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Fresh content for your website
Having fresh content on your website is vital. The search engines like to see that you are offering your customers up to date information and that your website is not stale (not changing for months / years at a time). Not only do you need to add fres…
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How to check and improve conversion rates – part 2
To find out the conversion rate of your website, you first need to find out how many visitors you have to your site in a set time period. This may require a bit of in depth research as some statistics packages give you different results so you will n…
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Impact of Product Design Consultancy to your Production
If you have experience in the design and production of new products, you will agree and support the fact that the design phase of any product is usually very challenging plus it is marred by unforeseen additional costs and occasional unavoidable time…
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Turing traffic in to conversions – part one
When marketing companies talk about websites, you may hear them say about traffic vs conversions. This basically means the number of visitors to your site versus the conversions (a conversion can be anything from an enquiry through to a sale online)…