If you already have a website and have now decided you would like to start selling products there, you may wonder how the best way to go about it is. Depending on what content management system has been used to build your site, you may be able to simply bolt on an e-commerce section and start selling with ease or you may need to reconfigure your website to allow for products and a shopping cart.
Adding a shop is not just about adding products and a check out process, you may need to redesign much of your site to turn it into an e-commerce site as opposed to a brochure site. Often shop sites have products shown on the home page such as featured products or special offers. Your current home page may not currently accommodate this, so you will need to redesign it to fit in. Sometimes if too many things are bolted on to a website, it can start to look a bit cluttered and viewers may get confused about where they go to find what they need. Often when businesses decide to sell online they use the opportunity to revamp the whole of the current site and relaunch it.