As Christmas approaches many businesses make changes to their websites to embrace the festive period. This may be changing your banner, adding an animated gif to the site or a pop up. Although you may not want to display this just yet, it is worth getting in early with your developer and designer to ensure that it is made and ready to go live when you are.
If you have a lot of extra products you want to sell in the run up to Christmas, again you need to get them on the website early. Ideally a few months before Christmas to allow them to be indexed by google. Don’t forget to submit a new sitemap to ask Google to index the new pages quicker. You should also think about any special offers you may want to have. Some businesses do an offer based on an advent calendar. Each day the visitor gets to open a door and find out what their new offer is. This can be great at not only getting people to your site but encouraging them to revisit it each day. The more they revisit your site the more likely they are to make a purchase from it.