SEO which stands for Search Engine Optimisation is very important when marketing your website. You will often be up against a number of competitors on the search engines such as Google or Bing and you need to try and make sure that your website comes top for your best keywords or phrases. There is a lot that is needed in order to get to the top of Google, especially for competitive phrases and you need to ensure that you are targeting your efforts on the right ones.
Ensure that your website is set up o Google Analytics and also Webmaster Tools, as this will allow you to analyse and track how it is performing. You may also want to use third party tracking software that can automatically check your positions for certain words or phrase on a weekly / monthly basis.
The basics of SEO should be done when the site is first created. This is things such as setting up generic and relevant meta titles, keywords and descriptions for each page, creating friendly URL’s and sorting out any canonical issues such as redirecting non www. To www. Once this has all been done you can start to expand on your SEO by creating additional content and pages on the site. You may also want to have a blog or a news section which will allow you to easily update your site without having to keep adding to the main navigation.