Being able to track how effective your website is and how it is performing is vital to being able to move forward and improve the site. Most web development companies offer a statistics package, but even if they don’t, there are many ones out there that you can add to your site to analyse yourself.
Important areas to review are, how did your visitor find you; was it through a search engine or maybe an advert you placed on another site. This can help you decide how you utilise your marketing budget effectively. Also take a look at the pages most visited and check that you have quality calls to action on the page. Do not forget to review the pages that people do not spend much time on or leave the site when they visit as although this can mean they have the information they are looking for can also mean that they have been put off and chose to go elsewhere.