There are literally hundreds of ways in which to market your business. Some companies chose to do it solely offline, some solely online and other companies chose to do a mixture of the two. There is not a set right way in which to market a business, it all depends upon what you are marketing in terms of competition, the types of people or businesses you are marketing, the budget you have and the time you have, these factors alone can help you decide how to invest your marketing budget.
If you are after quick results then you may consider doing telesales or leaflet drops or a Pay per Click campaigns such as with Google Adwords or Facebook marketing. If however, you are looking for a more long term build-up of business you may wish to invest in a website with strong SEO marketing and more constant contact with customers through a dedicated customer service team.
It is vital that you are able to monitor the success of your marketing campaigns, ensuring that you are getting a good return on your investment. There is no point in throwing a lot of money at a particular marketing avenue that clearly isn’t working for your business.