As with all marketing and technology, over time things advance and it may become apparent that you need to do some major changes to your website in order to stay on top of your game. The first thing to do is have a look through your website and work out what works and what you need to keep and then other sections that you feel need to be removed or change. Using your analytics data is a good way to check what pages your visitors are viewing and how long they are spending on them.

Next, have a look round at other websites from within your industry and also some that are not in your industry but authority sites such as the BBC or large retailers if you are looking to have an e-commerce website. Make notes of sections you like that you could incorporate into your site but be careful not to copy a website exactly as this may be protected and you could find yourself in trouble.

Make a framework to show how you want your website to look and the functionality that need to be included and then speak to a designer to see what ideas they can come up with to incorporate it all.