A website can be a great selling platform for your website. It can be a way to sell products or service or as a brochure to attract people to make an enquiry or come and visit a showroom or shop. Calls to action can be a simple “Buy Now” link or a graphic containing images and text with a “Click Here” or “Enquire” button on.
There are a huge number of ways to interact with your audience through a call to action. Ideally, you will want to use a designer to create a few different call to action banners that you may want to use throughout the site. A designer will have the expertise to know what wording and graphics to use to entice people to click. You can often set up goals in your analytical tracking software to see how many people have clicked on your banner or completed an enquiry form etc. This will allow you to see which banners are working most effectively.
Some of the best call to actions are ones that people can relate to. You may decide to show or write about a common problem and then advertise your product or service that can rectify the problem. If you need to get sign ups then you may have a banner which shows the benefits of signing up such as entered in to a prize draw, receive monthly offers etc.